Core values support the vision, help shape the culture and reflect what a company values. They are the principles, beliefs or philosophy of that are of value to the company.
Why do we have them?
Core values help companies in the decision-making processes. For example, if one of your core values is to stand behind the quality of your products, any products not reaching the satisfactory standard are automatically eliminated.
Core values educate clients and potential candidates about what the company is about and clarify the identity of the company.
It is a clear and concise way of demonstrating to potential employees the company culture to help them determine whether the business would be a good fit for them,